Floor 9
IPG Media Lab
Floor 9 is where technology and culture collide. We discuss how major tech companies and industry disruptors are driving today’s culture and the impact their products have on media attention and consumer behavior. In a society where attention is the most coveted resource, we provide thoughtful analysis and insights on the shifting media and industry landscapes and what brands can do to stay ahead. Made by the IPG Media Lab.
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Categorias: Tecnología
Escuchar el último episodio:
Welcome back to another episode of Floor 9. This week, Tom Trudeau from our partnerships team chats with our managing director Adam Simon about everything that marketers should know coming out of the Apple event on Monday. Together, they discussed various new Apple products, the upcoming Apple Intelligence features, as well as these AI-driven features will change consumer expectations and reshape brand interactions. Topics covered include:
- The new iPhones’ surprising hold on pricing, and what it means for the smartphone market (0:58)
- Analysis of the upcoming suite of Apple Intelligence features (2:23)
- The new “visual intelligence” features coming to iPhones, and what it means for marketers (5:30)
- The ability to capture immersive spatial video and images, and what it means for Vision Pro (7:13)
- Updates to AirPods and additional support for contextual audio (8:32)
- New hearing health features coming to AirPods Pro (11:47)
- New health & fitness features to Apple Watch and Apple’s sustainability goals (14:41)
- What brands should do to prepare for the new era of AI search (17:42)
- How Apple is positioning Apple Intelligence and where the company stands in the AI competitive landscape (19:51)
- Why spatial computing remains a key focus in Apple’s strategic roadmap (21:28)
- The long-term prospect for Apple Intelligence and large language models in general (22:05)
- Closing thoughts on Apple’s latest products and what they mean for a new deployment phrase of consumer-facing AI (25:30)
If you enjoyed the episode, please consider giving us a five-star review on Apple Podcast. Follow the Lab on LinkedIn and on Medium for our latest insights. Thanks for listening!
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Episodios anteriores
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165 - Episode 162: iPhone’’s New “Visual Intelligence” & More Thu, 12 Sep 2024 - 0h
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164 - Episode 161: Futurecaster Survey & Must-Know Insights Thu, 22 Aug 2024 - 0h
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163 - Episode 160: How Brands Can Avoid Being Commoditized by AI Mon, 12 Aug 2024 - 0h
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162 - Episode 159: After the "Streaming Wars," What's Next for Hollywood? Thu, 25 Jul 2024 - 0h
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161 - Episode 158: Apple Intelligence & Other WWDC News Thu, 20 Jun 2024 - 0h
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160 - Episode 157: 2024 Developer Conferences are all about AI Fri, 31 May 2024 - 0h
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159 - Episode 156: Decoding Gen Alpha & Millennial Parenting Tue, 23 Apr 2024 - 0h
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158 - Episode 155: Apple Vision Pro Tue, 19 Mar 2024 - 0h
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157 - Episode 154: Outlook 2024 Deep-Dive Fri, 16 Feb 2024 - 0h
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156 - Episode 153: CES 2024 Recap Fri, 26 Jan 2024 - 0h
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155 - Episode 152: 2023 Trend Recap Fri, 22 Dec 2023 - 0h
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154 - Episode 151: 2023 Holiday Shopping Trends Fri, 01 Dec 2023 - 0h
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153 - Episode 150: Generative AI & Its Impact on Advertising Mon, 23 Oct 2023 - 0h
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152 - Episode 149: Podcasters as Influencers (Ft. Kara Manatt from MAGNA & Edwin Wong from Vox Media) Thu, 10 Aug 2023 - 0h
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151 - Episode 148: Apple WWDC 2023 Recap Sat, 10 Jun 2023 - 0h
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150 - Episode 147: CES 2023 Trend Recap Tue, 17 Jan 2023 - 0h
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149 - Episode 146: Holiday Special - Innovation Gift Exchange Fri, 16 Dec 2022 - 0h
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148 - Episode 145: Holiday Shopping & Streaming Update Thu, 17 Nov 2022 - 0h
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147 - Episode 144: Direct Mail 2.0 (Ft. Dave Fink from Postie & Lauren Banks from USPS) Thu, 13 Oct 2022 - 0h
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146 - Episode 143: One-Way Ticket to Dynamic Island (Apple Event Recap) Fri, 09 Sep 2022 - 0h
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145 - Episode 142: The Glow-Up of Microsoft Ads (Ft. Jennifer Solomon-Baum) Mon, 22 Aug 2022 - 0h
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144 - Episode 141: The Metaverse Mid-Year Check-In (Ft. Joshua Lowcock) Tue, 26 Jul 2022 - 0h
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143 - Episode 140: Apple’s 2022 WWDC Recap Wed, 08 Jun 2022 - 0h
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142 - Episode 139: The State of Podcast Advertising (Ft. Alyssa Meyers from Morning Brew) Wed, 01 Jun 2022 - 0h
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141 - Episode 138: 2022 Google I/O Event Recap Tue, 17 May 2022 - 0h
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140 - Episode 137: The Rise of “Storeless” Commerce (Ft. Randall & Chris from IAB) Thu, 12 May 2022 - 0h
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139 - Episode 136: What Marketers Should Know about Snap Partner Summit 2022 Mon, 02 May 2022 - 0h
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138 - Episode 135: Brand Safety and Responsibility in Times of War Thu, 24 Mar 2022 - 0h
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137 - Episode 134: Apple Event Recap & Metaverse News Fri, 11 Mar 2022 - 0h
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136 - Episode 133: Outlook 2022 Trends, Part 2 Wed, 09 Feb 2022 - 0h
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135 - Episode 132: Outlook 2022 Trends, Part 1 Tue, 01 Feb 2022 - 0h
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134 - Episode 131: CES 2022 Trend Recap (with the entire Lab team!) Wed, 12 Jan 2022
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133 - Episode 130: Ghosts of Outlook’s Past (2021 Holiday Special) Fri, 17 Dec 2021 - 0h
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132 - Episode 129: NFTs, DeFi, and Barbados (featuring Kenton Langstroth) Fri, 03 Dec 2021 - 0h
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131 - Episode 128: The Metaverse Competitive Landscape Fri, 12 Nov 2021 - 0h
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130 - Episode 127: What Marketers Need to Know about TikTok (featuring Gabriel Nicolau) Fri, 29 Oct 2021 - 0h
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129 - Episode 126: What iOS 15 Means for Consumer Privacy (Featuring Arielle Garcia) Fri, 15 Oct 2021 - 0h
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128 - Episode 125: Apple Event Recap: iPhone 13, Fitness+, and more Fri, 17 Sep 2021 - 0h
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127 - Episode 124: The Uncertain Future of Movies (Ft. Kyle Turner) Fri, 10 Sep 2021 - 0h
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126 - Episode 123: Hyperloop Hype, Onlyfans Drama, & TikTok Shopping Fri, 27 Aug 2021 - 0h
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125 - Episode 122: News on the Metaverse, NFTs, and FinTech Fri, 13 Aug 2021 - 0h
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124 - Episode 121: AR Ads for the 5G Age (crossover special with Five by Ericsson Emodo) Fri, 30 Jul 2021 - 0h
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123 - Episode 120: The "Turducken" Future of Social Media Fri, 16 Jul 2021 - 0h
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122 - Episode 119: Google Delays Killing Cookies, TikTok Launches Mini-apps, Facebook Shop Updates, and More Fri, 02 Jul 2021 - 0h
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121 - Episode 118: How Brands Can Prepare for the AR Future (ft. Carolina Arguelles from Snap) Fri, 18 Jun 2021 - 0h
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120 - Episode 117: Highlights from Apple WWDC 2021 Tue, 08 Jun 2021 - 0h
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119 - Episode 116: Facebook F8 Event Recap Fri, 04 Jun 2021 - 0h
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118 - Episode 115: Decoding Snapchat’s AR Platform Ambition Fri, 21 May 2021 - 0h
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117 - Episode 114: Google I/O Event Recap Fri, 21 May 2021 - 0h
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116 - Episode 113: Tesla stops taking bitcoin, TikTok takes on LinkedIn, Google vs. Roku, and more Fri, 14 May 2021 - 0h