PR 360

Global Results Communications

PR 360 is a weekly podcast that brings together the brightest minds in public relations, communications, and media to discuss the topics and trends you need to know about. From C-Suite executives and social media experts to top tech innovators and award-winning journalists, PR 360 delivers engaging conversations that transcend traditional PR talk to explore the ever-evolving intersection of business and media. Get practical insights on topics ranging from AI and cybersecurity to crisis communication, brand reputation, and more. Join us each week as we uncover the diverse forces shaping the future of communications.

Produced by Global Results Communications

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Categorias: Tecnología

Escuchar el último episodio:

Dana Marruffo is the Senior Manager of Global PR and Communications for BigCommerce, where she leads the planning, strategy, and management of global go-to-market and corporate communications, thought leader programs, and executive communications. Here, she discusses how COVID changed E-commerce and why AI will have a big impact on the industry.

Key Takeaways:

- How to make a great elevator pitch

- How to become a thought leader

- Retail innovation during covid

Episode Timeline:

1:45 What makes a great elevator pitch?

3:00 How can startups tell their story?

4:30 How to create a narrative blueprint?

5:15 Humans crave narratives

6:15 Dana's thought leadership philosophy

7:45 Should thought leaders feel compelled to give up the 'secret sauce'?

9:45 What types of e-commerce stories are connecting with the public in 2024?